XypherSEO End User Licence Agreement
Vendor Supplement to the Freemius EULA
Effective Date: 11 July 2026
Version: 2.0
Applies to: the XypherSEO WordPress plugin (Freemius Plugin ID 33051, Store ID 17367) and the XypherSEO Chrome extension
Read this first: how the two agreements fit together
When you buy XypherSEO, you enter into two agreements at once, and it is worth 30 seconds to understand why.
Freemius, Inc. is the merchant of record. They take your money, issue your invoice, handle the tax, and manage your licence key. Your purchase transaction is with them, under the Freemius EULA at https://freemius.com/product/33051/xypherseo/legal/eula/.
XypherSEO is the Vendor. We wrote the software, we own it, we support it, and we update it. Your licence to actually use the software is with us, under this document.
Where the Freemius EULA governs a matter it reserves to itself (your payment, your subscription lifecycle, your dispute with Freemius as the payment processor, Freemius's own liability), the Freemius EULA governs.
On everything else about the software itself, this document governs.
Where the two genuinely conflict on a consumer right, the one that gives you more protection applies. We are not going to play the two agreements off against each other to shrink your rights, because that trick does not work in court anyway and it would be a bad way to run a business.
1. Mandatory law
Nothing in this Agreement excludes, restricts, or modifies any right, guarantee, or remedy that applies to you under a law that cannot be excluded by agreement.
If a clause here would have that effect in your country, that clause does not apply to you, to the extent of the conflict, and the law applies instead. Everything else here continues to apply.
This clause overrides every other clause in this document.
The Country Schedules in Part B of the XypherSEO Terms and Conditions apply to this Agreement in the same way they apply to the Terms. If you are a consumer in India, the EU, the EEA, the UK, Australia, or New Zealand, read them.
2. Definitions
"XypherSEO", "we", "us", "our" means XypherSEO, the Vendor, operating from New Delhi, India.
"You" means the person or organisation that bought the licence. If an agency bought it to run a site on your behalf, this Agreement covers both of you.
"The Software" means the XypherSEO WordPress plugin, the XypherSEO Chrome extension, their documentation, and every update and upgrade we supply.
"Site" means one website. On a WordPress multisite network, each sub-site counts as one Site.
"Freemius" means Freemius, Inc., the merchant of record.
Contact: Hello@xypherseo.com
3. What we grant you
We grant you a licence to install and use the Software.
The licence is:
limited, revocable, non-exclusive, non-transferable, and non-sublicensable
for the term you paid for (monthly, annual, or lifetime)
on the number of Sites you paid for, and not one more
for your own use, or for the use of a client whose site you administer
Every activation is counted by Freemius. Installing on more Sites than you paid for is a breach, and the licence system will tell us.
Everything we have not expressly granted you, we keep.
4. What you may not do
You may not:
resell, rent, lease, sublicense, or redistribute the Software or your licence key
share or publish your licence key, or let anyone else use it
upload the Software to any repository, marketplace, torrent, or download site
remove or hide any copyright, trademark, or licence notice
reverse engineer, decompile, or disassemble the Software
use the Software to build a product that competes with XypherSEO
use the Software to break the law or infringe anyone's rights
disable, circumvent, or interfere with licence checks, telemetry, updates, or security features
modify the Software and then ask us to support the modified version
4.1 Permitted reverse engineering
The restrictions in Clause 4 apply only to the proprietary components of the Software. They do not restrict any right you hold by law or by an applicable open-source licence.
The Software incorporates open-source components distributed under their own licences. Where such a licence grants you the right to study, modify, or reverse engineer that component, that right prevails and is not limited by this Agreement.
Where applicable law grants you a right to decompile the Software for the purpose of achieving interoperability with other software, including the right conferred by Article 6 of Directive 2009/24/EC in the European Union, that right is expressly reserved to you.
For the avoidance of doubt, nothing in this Clause 4 operates to exclude or limit any statutory right that cannot lawfully be excluded.
5. Updates and support
We provide updates and support. Freemius does not. If you have a problem with the Software, email Hello@xypherseo.com, not Freemius.
Support is available to holders of an active paid licence, during the licence term, by email.
We aim to answer within two business days. We do not guarantee a response time or a resolution time.
We do not support: a Software copy you modified, a copy obtained from anywhere other than WordPress.org, Freemius, or xypherseo.com, or a problem we can show is caused by your theme, your other plugins, your host, or WordPress core rather than by us.
5.1 We may change the Software
We may add, change, or remove features.
If we remove a feature that was material to your purchase, and you tell us within 30 days, we will refund the unused portion of your term on a pro-rata basis. That is fair, and it means you are never trapped paying for a product that became something else.
We will not remove a feature and pretend nothing happened.
6. Refunds
The XypherSEO refund policy is set out in full in Clause 8 of the XypherSEO Terms and Conditions, and it applies to this Agreement without modification.
In summary:
We do not offer voluntary refunds for change of mind, non-use, dissatisfaction with results, or dissatisfaction with AI output.
We do refund where the Software is materially defective, you told us, and we could not fix it in a reasonable period.
Your statutory rights are untouched. If you are a consumer in India, the EU, the EEA, the UK, Australia, or New Zealand, the Country Schedule for your region gives you additional refund, withdrawal, or cancellation rights, and those rights override this section.
Freemius operates its own refund window as merchant of record. We honour it.
7. Free version, trials, and beta
The free version comes with no support and no update commitment.
Trials convert to paid licences through Freemius unless you cancel first.
Beta features may vanish. Do not build a business process on one.
8. Bring your own key
Some features need your own API key from Anthropic or OpenAI.
Your content goes from your server directly to them. It does not pass through us.
You pay their fees. You accept their terms. You take the risk of their downtime, their price changes, and their policy changes.
We are not responsible for any of it.
9. Who owns what
We own the Software: the code, the design, the interface, the documentation, and the names XypherSEO Plugin, AECS Framework, and XypherSEO Browser Extension.
Third-party open-source components belong to their authors, under their own licences.
You own your content, your data, and your website. Nothing in this Agreement gives us any claim over any of it.
9.1 Feedback
If you send us a bug report, a feature request, or a suggestion, you let us use it to improve XypherSEO without owing you anything and without crediting you.
That is all we are asking for. We are not claiming ownership of your ideas for any other purpose, and where your country makes moral rights inalienable, this clause does not touch them.
10. Warranties
We warrant that the Software will substantially do what our documentation and our website say it does, and that we will use reasonable skill and care.
If it does not, tell us. We will fix it, or refund you under Clause 6.
Beyond that, and to the maximum extent the law allows, the Software is provided "as is". We do not warrant that it will be uninterrupted, error-free, virus-free, or compatible with every possible combination of theme, plugin, host, and WordPress version. We disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the extent the law allows us to.
Clause 1 applies. If your country gives you a warranty that cannot be excluded, you have it, whatever this clause says.
11. Limitation of liability
11.1 What we are not liable for
To the maximum extent the law allows: indirect, consequential, incidental, special, or punitive damages; loss of profit, revenue, business, or savings; loss of rankings, traffic, or citations; loss of data, goodwill, or reputation; or the cost of buying replacement software.
11.2 Our cap
To the maximum extent the law allows, our total liability for everything, added together, will not exceed what you actually paid for the XypherSEO licence that gave rise to the claim, in the 12 months before the event.
11.3 What we are always liable for
Nothing in this Agreement limits our liability for death or personal injury caused by our negligence, fraud, fraudulent misrepresentation, gross negligence, wilful misconduct, or any liability that cannot be excluded under a law that applies to you, including the Australian Consumer Law guarantees and the conformity remedies under EU Directive 2019/770.
11.4 Each part stands alone
If any part of Clause 11 is held unenforceable, only that part goes. The rest survives.
12. Indemnity (business licences only)
If you hold a business licence, you will indemnify us against claims arising from your misuse of the Software, your breach of this Agreement, your content, or your infringement of a third party's rights.
This clause does not apply to you if you are a consumer in any jurisdiction where a consumer indemnity of this kind is unfair or unenforceable, including the EU, the EEA, the UK, Australia, and New Zealand.
13. Suspension and termination
13.1 We may terminate for breach
We may terminate your licence immediately, without refund, if you:
breach Clause 4 (the restrictions)
start a chargeback without contacting us first and giving us a reasonable period to resolve the issue
commit fraud, or lie to obtain a licence or a refund
abuse or threaten our team
use the Software unlawfully
This list is exhaustive. We will not terminate you for anything not on it.
13.2 We may terminate for convenience
We may terminate for convenience on 30 days' notice, and if we do, we refund the unused portion of your term on a pro-rata basis.
13.3 You may cancel any time
Cancel in your Freemius account. That stops renewals. It does not refund the current term, except where Clause 6 or a Country Schedule gives you a refund right.
13.4 After termination
Your licence ends. Uninstall the Software from every Site.
Clauses 1, 9, 10, 11, 12, 14, and 15 survive.
14. Governing law and disputes
14.1 Governing law and exclusive jurisdiction
This Agreement, its subject matter, its formation, and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of India.
Subject to Clause 14.3 and Clause 14.4, the courts at New Delhi, India have exclusive jurisdiction over any dispute arising out of or in connection with this Agreement. You irrevocably submit to that exclusive jurisdiction and waive any objection based on venue or inconvenient forum.
This is subject always to Clause 1 (mandatory law always wins) and to the Country Schedules in Part B of the Terms. Specifically, and stated honestly rather than buried:
An Indian consumer may still file before a Consumer Disputes Redressal Commission where they reside or work, under Section 34(2)(d) of the Consumer Protection Act 2019. That is a statutory forum and this clause does not oust it.
An EU, EEA, or UK consumer may still sue at home, and we may only sue them at home, under Regulation (EU) 1215/2012 and its UK equivalent.
An Australian or New Zealand consumer retains access to their own courts and tribunals to enforce non-excludable statutory guarantees.
For everyone else, and for every business licensee anywhere in the world, New Delhi is the only forum.
14.2 Talk to us first
Before any formal proceeding, email Hello@xypherseo.com and give us 60 days.
14.3 Arbitration
If that fails, disputes between you and XypherSEO are finally settled by arbitration seated in New Delhi, India, administered by the Delhi International Arbitration Centre under its rules, before a sole arbitrator appointed by the Centre, in English.
The arbitrator is appointed by the institution. Not by us. Not by you.
That is not us being generous. Indian law requires it. Under TRF Ltd v Energo Engineering (2017), Perkins Eastman v HSCC (2019), and the five-judge decision in Central Organisation for Railway Electrification v ECI-SPIC (2024), a party with an interest in the dispute cannot appoint the sole arbitrator, and any award from an arbitrator appointed that way can be set aside. A clause that lets us pick the arbitrator would not protect us. It would hand you a free ground of appeal.
14.4 Where this does not apply
If you are a consumer in the EU, the EEA, the UK, Australia, or New Zealand, arbitration is available to you as an option, not as an obligation. You may bring your claim in the courts of your own country, and we may only bring a claim against you there. See Part B of the Terms.
If you are in India, nothing here stops you filing before a Consumer Disputes Redressal Commission under the Consumer Protection Act 2019.
Anyone, anywhere, may bring a claim in a small claims court within its jurisdiction.
14.5 Class actions
Where the law of your country permits the agreement, you and XypherSEO each agree to bring claims individually rather than as part of a class or representative proceeding.
Where the law of your country does not permit that agreement (including the EU under Directive 2020/1828, and Australia), this clause does not apply to you, and the rest of Clause 14 continues to apply unaffected.
The failure of this clause never affects Clause 14.3.
14.6 Freemius arbitration is separate
The Freemius EULA contains its own dispute resolution clause governing your relationship with Freemius as merchant of record. That clause governs disputes with Freemius. This clause governs disputes with XypherSEO. They are two different counterparties and two different agreements.
15. General
15.1 Severability
If any clause, or part of a clause, is invalid or unenforceable, it is cut back to the minimum extent necessary and everything else survives.
No clause here depends on the validity of any other clause. If one falls, it falls alone.
Where a clause is invalid only in your country, it remains valid everywhere else.
15.2 Assignment
You may not transfer this Agreement or your licence without our written consent. We may transfer it to any successor of the XypherSEO business, on notice to you.
15.3 Entire agreement
This Agreement, the XypherSEO Terms and Conditions, the Privacy Policy, the Cookie Policy, and the Disclaimer are the whole agreement between you and XypherSEO regarding the Software. The Freemius EULA governs your purchase transaction with Freemius.
15.4 Waiver
Not enforcing a clause once does not mean we have given it up.
15.5 Language
English governs. Where we provide a translation and it conflicts, English wins, except where your local law says otherwise.
16. Contact
XypherSEO (Vendor, support, licence, and legal): Hello@xypherseo.com
Freemius (billing, checkout, invoices, merchant of record): support@freemius.com
Grievance Officer (India): see Country Schedule 1 in the XypherSEO Terms and Conditions.
Last reviewed: 11 July 2026