Terms and Conditions

XypherSEO Terms and Conditions

Effective Date: 11 July 2026

Version: 2.0

Applies to: xypherseo.com, the XypherSEO WordPress plugin, and the XypherSEO Chrome extension

How to read this document

This is a contract. It is written in plain English so you can actually understand what you are agreeing to.

It has two parts.

Part A applies to everyone, everywhere in the world.

Part B contains four Country Schedules. If you live in India, the European Union or European Economic Area, the United Kingdom, or Australia or New Zealand, the Schedule for your region gives you extra rights and, where it says so, it overrides Part A. If you live anywhere else, only Part A applies to you.

Before Part A there is Clause 1, which is the most important clause in the whole document. It says that if anything in this contract conflicts with a law that protects you and that cannot be signed away, that law wins. That is not a courtesy. That is how contracts work, and pretending otherwise would only make this document weaker.

PART A: TERMS THAT APPLY TO EVERYONE

1. Mandatory law

Nothing in these Terms excludes, restricts, or modifies any right, guarantee, warranty, or remedy that applies to you under any law and that cannot be excluded, restricted, or modified by agreement.

If any clause in these Terms would have that effect in your country, that clause does not apply to you, to the extent of the conflict, and the mandatory law applies instead. The rest of these Terms continue to apply to you in full.

This clause overrides every other clause in this document.

2. Who we are: statutory disclosures

The information in this clause is published because Indian law requires it: Rule 4(2), Rule 5(3), and Rule 6(1) of the Consumer Protection (E-Commerce) Rules 2020, and Section 12(3)(c) of the Companies Act 2013.

2.1 Entity details

Company name: XypherSEO

Branch offices: None.

Website: xypherseo.com

Customer care email: Hello@xypherseo.com

Former name (if the entity changed its name within the last two years): Not applicable.

2.2 Grievance Officer

Appointed under Rule 4(4) of the Consumer Protection (E-Commerce) Rules 2020 and, where applicable, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021.

Designation: Grievance Officer

Support email: Hello@xypherseo.com

Address: New Delhi, India

We acknowledge every complaint within 48 hours and resolve it within one month of receipt. Every complaint receives a ticket number so you can track it.

2.3 Nodal contact person

Appointed under Rule 4(1)(a) of the Consumer Protection (E-Commerce) Rules 2020. Resident in India.

Support email: Hello@xypherseo.com

Address: New Delhi, India

2.4 Payment, merchant of record, and payment service provider

Your payment is not processed by us.

Freemius, Inc. is the merchant of record for every paid XypherSEO purchase. Freemius takes your payment, issues your invoice, handles sales tax, and administers your licence key.

Payment service provider: Freemius, Inc.

Freemius billing support: support@freemius.com

Freemius EULA (which you also agree to at checkout): https://freemius.com/product/33051/xypherseo/legal/eula/

Your Freemius customer account: https://customers.freemius.com/store/17367/login

Accepted payment methods. Credit card, debit card, and PayPal, as offered at checkout by Freemius. All payment pages are served over HTTPS and card data is handled by Freemius and its PCI-DSS compliant processors. We never see, store, or have access to your full card number.

Fees and charges. The price shown at checkout is the price you pay. We charge no additional fee, no processing fee, and no cancellation fee. Your bank or card issuer may charge you a foreign transaction fee or currency conversion fee, over which we have no control and for which we are not responsible.

How to cancel a recurring payment. Log in to your Freemius customer account at https://customers.freemius.com/store/17367/login and cancel the subscription. Cancellation takes effect immediately and stops all future renewals. You may also email Hello@xypherseo.com and we will cancel it for you. There is no cancellation charge.

Chargeback route. If you have a payment dispute, email Hello@xypherseo.com first and give us a reasonable period to resolve it. If you remain unsatisfied, you retain every right you have with your card issuer or bank, and you may also raise the matter with Freemius at support@freemius.com. Exercising a statutory refund or withdrawal right is never a breach of these Terms. See Clause 8.5.

2.5 Return, refund, exchange, warranty, and guarantee

Set out in full in Clause 8 (Refunds) and Clause 14 (Warranties), and, if you are a consumer in a listed region, in the Country Schedule for your region in Part B.

2.6 Delivery

XypherSEO is delivered electronically. Your licence key and download link are issued by Freemius immediately on successful payment. There is no physical shipment and no shipping charge.

2.7 Differentiated treatment and ranking

We do not give preferential treatment to any seller, because we are the only seller of XypherSEO. We do not rank third-party products on our platform. Where we compare XypherSEO to a competitor on our website, that comparison is our opinion and we say so.

3. Accepting these Terms

You accept these Terms when you do any of the following: buy a licence, install the plugin, install the Chrome extension, create an account, or use xypherseo.com beyond simply reading it.

You must be at least 18 years old.

If you accept these Terms for a company, you confirm you have authority to bind that company, and both you and the company are bound.

These Terms, together with the XypherSEO Privacy Policy, Cookie Policy, Disclaimer, and End User Licence Agreement, are the whole agreement between you and XypherSEO. They sit alongside the Freemius EULA, which governs your payment transaction.

4. What you are buying

XypherSEO is a WordPress SEO, AEO, and GEO plugin, with a companion Chrome extension. Some features are free. Some require a paid licence. Some require you to supply your own API key from a third-party AI provider such as Anthropic or OpenAI.

You are buying a licence to use the software. You are not buying the software itself.

The licence lasts for the term you paid for, on the number of websites you paid for.

5. What we do not promise

We do not promise that XypherSEO will improve your Google rankings, your traffic, your click-through rate, your conversions, your revenue, or your citations in ChatGPT, Perplexity, Gemini, Claude, or any other AI engine.

Nobody can promise that, because those outcomes are controlled by algorithms we do not own and by factors specific to your website, your content, your competitors, and your market.

Any number, chart, case study, or testimonial on our website describes what happened for someone else. It is not a forecast of what will happen for you.

We do not promise that AI-generated output will be accurate, complete, original, or suitable for publication. AI output is probabilistic. You must read it, check it, and edit it before you publish it. If you publish AI output without reviewing it, that is your decision and your responsibility.

This clause does not affect our obligation to supply software that actually works as described. See Clause 8.

6. Price and payment

Prices are shown at checkout in US Dollars unless stated otherwise, and are exclusive of taxes unless stated otherwise.

We may change our prices for new purchases at any time.

If you have an active subscription, a price change does not affect your current term. If we change the price that will apply at your next renewal, we will tell you by email at least 30 days before the renewal, and you may cancel free of charge before the new price takes effect.

We are not responsible for bank fees, currency conversion charges, or foreign transaction fees charged by your card issuer.

7. Subscriptions and renewals

If your licence is a subscription, it renews automatically at the end of each term through Freemius, unless you cancel first.

You can cancel any time in your Freemius customer account at https://customers.freemius.com/store/17367/login. Cancelling stops future renewals. It does not refund the term you are currently in.

If your renewal payment fails, Freemius will retry. If the retries fail, your subscription is cancelled and your paid features stop working.

We are not responsible for renewal reminder emails reaching you. Set your own reminder.

8. Refunds

We want you to read this section properly, because it is the one people argue about.

8.1 What we do not refund

We do not offer voluntary refunds, goodwill refunds, satisfaction guarantees, or "any reason" refunds.

Specifically, no refund is due where:

• you changed your mind
• you did not use the software during your subscription term
• you were unhappy with your rankings, traffic, citations, or any other result
• you did not like the AI output
• you found a feature you did not expect, or did not find a feature you did expect, where that feature was never advertised
• you are renewing (renewal payments are not refundable)
• you are upgrading between plans or adding site activations

8.2 What we do refund

We refund where the software is materially defective or deficient, where you have told us about the defect, and where we have failed to fix it within a reasonable period.

That is the deal, and it is a fair one. If something is genuinely broken, tell us at Hello@xypherseo.com and give us a chance to fix it. We will. If we cannot fix it in a reasonable time, we will refund you.

You must give us the opportunity to fix the problem before a refund arises. A refund request made without ever contacting support is not a refund request. It is a change of mind.

8.3 Your statutory rights are untouched

Nothing in this refund section removes any refund, cancellation, or withdrawal right you have under a law that cannot be contracted out of.

If you are in India, the EU, the EEA, the UK, Australia, or New Zealand, read the Country Schedule for your region in Part B. You have additional rights there, and they override this section where they conflict with it.

8.4 Freemius refund policy

Freemius, as merchant of record, operates its own refund window, which applies to your purchase transaction. That window is set out in the Freemius EULA and we honour it.

8.5 Chargebacks

If you have a payment problem, contact us first at Hello@xypherseo.com and give us a reasonable period to resolve it.

If you start a chargeback, payment dispute, or bank reversal without doing that first, you are in breach of these Terms. We may suspend or terminate your licence, and we may recover the disputed amount and the chargeback fee from you as a debt.

This does not apply where you have a genuine claim that we have failed to resolve, or where you are exercising a statutory refund or withdrawal right. Exercising a legal right is never a breach of these Terms.

9. Your licence, and what you cannot do with it

We grant you a limited, revocable, non-exclusive, non-transferable licence to install and use the plugin and the Chrome extension, on the number of sites and for the term you paid for.

You may use it on your own sites, or on a client's site where you are administering that site for them.

You may not:

• resell, rent, lease, sublicense, or redistribute the software or your licence key
• share, publish, or transfer your licence key
• publish the software on any repository, marketplace, or download site
• remove or hide any copyright, trademark, or licence notice
• reverse engineer, decompile, or disassemble the software, except where a law or an open-source licence covering a specific component expressly permits it
• use the software to build a competing product
• use the software to break the law, infringe anyone's rights, or breach any platform's policies
• circumvent or disable licence checks, telemetry, updates, or security features
• install it on more sites than your licence permits

Breaking any of these is a material breach. See Clause 15.

10. Free version, trials, and beta features

The free version of the plugin is provided without support and without any update commitment.

Trials convert to paid licences through Freemius unless you cancel first.

Features marked beta, preview, or experimental may change or disappear without notice, and carry no support commitment.

11. Third-party AI providers and your own API keys

Some features need you to supply your own API key from Anthropic, OpenAI, or another provider.

When you use those features, your content goes directly from your server to that provider. It does not pass through us and we do not store it.

Your relationship with that provider is yours, not ours. You pay their fees. You agree to their terms. If they change their pricing, go down, change their model, or terminate your account, that is between you and them.

We are not responsible for the acts, omissions, output, availability, or pricing of any third-party AI provider.

12. Support

Support is by email at Hello@xypherseo.com, for holders of an active paid licence, during the licence term.

We aim to respond within two business days. We do not guarantee a response time, a resolution time, or an outcome.

Support covers XypherSEO. It does not cover your theme, your other plugins, your custom code, your hosting, your DNS, your CDN, your browser, or WordPress core, unless the problem is actually caused by XypherSEO.

We do not support modified copies of the software, or copies obtained from anywhere other than WordPress.org, Freemius, or xypherseo.com.

13. Intellectual property

XypherSEO owns everything in the software and on the website: the code, the design, the interface, the documentation, the trademarks, the logos, and the names XypherSEO Plugin, AECS Framework, and XypherSEO Browser Extension. Third-party open-source components are governed by their own licences, which are identified in the plugin distribution.

You get the licence in Clause 9. You get nothing else.

13.1 Feedback

If you send us a suggestion, a feature request, or a bug report, you give us permission to use it to improve XypherSEO, free of charge, without owing you anything, and without having to credit you.

We are not asking to own your ideas for any other purpose. We are asking to be allowed to build the feature you suggested without you later claiming a share of it. That is all this clause does.

Where the law of your country makes moral rights inalienable, this clause does not affect them.

14. Warranties, and their limits

14.1 What we do warrant

We warrant that the software will substantially perform as described in the documentation and on our website, and that we will use reasonable skill and care in providing it.

If it does not, tell us and we will fix it, or refund you under Clause 8.2.

14.2 What we do not warrant

Beyond Clause 14.1, and to the maximum extent the law allows, the software is provided "as is".

We do not warrant that it will be uninterrupted, error-free, secure, virus-free, or compatible with every theme, plugin, host, or WordPress version in existence. We do not warrant that defects will be corrected immediately. We do not warrant any particular result.

We disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent the law allows.

Clause 1 applies. If your country gives you a warranty that cannot be excluded, you have that warranty, whatever this clause says.

15. Limitation of liability

15.1 What we are never liable for

To the maximum extent the law allows, we are not liable for:

• indirect, consequential, incidental, special, exemplary, or punitive damages
• loss of profit, revenue, business, savings, or opportunity
• loss of rankings, traffic, citations, or search visibility
• loss of data, goodwill, or reputation
• the cost of buying replacement software

15.2 Our cap

To the maximum extent the law allows, our total liability to you for everything, added together, will not exceed the amount you actually paid for the XypherSEO licence that gave rise to the claim, in the 12 months before the event that caused the claim.

15.3 What we are always liable for, whatever this contract says

Nothing in these Terms limits or excludes our liability for:

• death or personal injury caused by our negligence
• fraud or fraudulent misrepresentation
• gross negligence
• wilful misconduct
• any liability that cannot be limited or excluded under a law that applies to you, including (where applicable to you) the consumer guarantees under the Australian Consumer Law and the conformity remedies under EU Directive 2019/770 on digital content and digital services

15.4 Independence of clauses

If any part of Clause 15 is held unenforceable, only that part is removed. The rest of Clause 15 continues in full force.

16. Indemnity (business buyers only)

This clause applies only if you are buying as a business, and does not apply to you if you are a consumer in any jurisdiction where a consumer indemnity of this kind is unfair or unenforceable.

If you are a business buyer, you will indemnify XypherSEO and its affiliates, contractors, and licensors against any claim, loss, damage, cost, or expense (including reasonable legal fees) arising from:

• your use or misuse of the software
• your breach of these Terms or any applicable law
• your content or data
• any claim that something you supplied infringes a third party's rights

We may take over the defence of any such claim at your cost, and you will cooperate with us. You will not settle any claim in a way that admits liability on our behalf without our written consent.

17. Changes to these Terms

17.1 Minor changes

We may make minor changes (clarifications, corrections, formatting, updated contact details) by posting the revised Terms on xypherseo.com. They take effect when posted.

17.2 Material changes

A material change is any change to fees, refund rights, liability, dispute resolution, or the scope of your licence.

For a material change, we will email you at the address on your account at least 30 days before it takes effect. If you do not agree, you may cancel your subscription free of charge before it takes effect, and we will refund the unused portion of your current term on a pro-rata basis.

If you keep using XypherSEO after a material change takes effect, having been notified, you accept it.

18. Suspension and termination

18.1 By you

Cancel any time in your Freemius account. Cancellation stops future renewals. It does not refund your current term, except where Clause 8, Clause 17.2, or a Country Schedule gives you a refund right.

18.2 By us, for breach

We may suspend or terminate your licence immediately, without refund, if:

• you breach Clause 9 (licence restrictions)
• you start a chargeback in breach of Clause 8.5
• you commit fraud, or supply false information to obtain a licence or a refund
• you abuse or threaten our team
• you use the software unlawfully

These grounds are exhaustive. We will not terminate you for breach on any ground not listed here.

18.3 By us, for convenience

We may terminate your licence for convenience on 30 days' notice. If we do, we refund the unused portion of your current term on a pro-rata basis.

18.4 What happens on termination

Your licence ends. You must uninstall the plugin and the extension.

Clauses 1, 5, 8, 13, 14, 15, 16, 19, 20, and 21 survive termination.

19. Governing law and jurisdiction

19.1 Governing law

These Terms, their subject matter, their formation, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of India.

The United Nations Convention on Contracts for the International Sale of Goods does not apply.

19.2 Exclusive jurisdiction: courts of New Delhi, India

Subject to Clause 19.3 and Clause 20, the courts at New Delhi, India have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, their subject matter, or their formation.

You irrevocably submit to the exclusive jurisdiction of the courts at New Delhi, India, and you waive any objection to those courts on the grounds of venue or inconvenient forum.

No other court, tribunal, or forum anywhere in the world has jurisdiction over a dispute arising out of these Terms, except as set out in Clause 19.3.

19.3 The three exceptions, stated honestly

An exclusive jurisdiction clause is valid and enforceable under Indian law, and Clause 19.2 is enforceable against the great majority of buyers. But it does not, and cannot, override the following, and we are telling you so rather than letting you discover it in a courtroom.

If you are a consumer in India. Section 34(2)(d) of the Consumer Protection Act 2019 gives you a statutory right to file a complaint before the District, State, or National Consumer Disputes Redressal Commission having jurisdiction where you ordinarily reside or personally work for gain. Clause 19.2 does not take that right away and does not purport to. You may file there.

If you are a consumer in the EU, the EEA, or the UK. You have a right under Regulation (EU) 1215/2012 (and its UK equivalent) to bring proceedings in the courts of the country where you are domiciled, and we may bring proceedings against you only in those courts. Clause 19.2 does not apply to you. See Country Schedules 2 and 3.

If you are a consumer in Australia or New Zealand. Your access to the courts and tribunals of your own country to enforce non-excludable statutory guarantees is preserved. See Country Schedule 4.

For every other buyer, and for every business buyer anywhere in the world, Clause 19.2 applies in full and the courts at New Delhi, India are the only forum.

19.4 Why we have written it this way

We could have written "New Delhi only, worldwide, no exceptions". It would have looked stronger and been worth less. A clause that purports to strip a consumer of a statutory forum is read down by the first court that sees it, and in the European Union it is additionally evidence of an unfair term, which exposes us to a regulator rather than protecting us from you.

Clause 19.2 as drafted is the strongest jurisdiction clause that will actually be enforced. That is the one worth having.

20. Disputes

20.1 Talk to us first

Before starting any formal proceeding, email Hello@xypherseo.com describing the problem, and give us 60 days to resolve it. Most things get resolved here.

20.2 Arbitration

If we cannot resolve it, any dispute will be finally settled by arbitration seated in New Delhi, India, administered by the Delhi International Arbitration Centre under its rules, before a sole arbitrator appointed by the Centre, conducted in English.

We appoint the institution. The institution appoints the arbitrator. Neither of us picks the arbitrator, because an arbitrator picked by one side is not an arbitrator.

20.3 Individual claims only, where lawful

Where the law of your country permits it, you and XypherSEO each agree that claims will be brought individually, and not as part of a class action or representative proceeding.

Where the law of your country does not permit that agreement, this Clause 20.3 does not apply to you, and the rest of Clause 20 continues to apply unaffected.

20.4 Small claims

Either of us may bring a claim in a small claims court, or a consumer forum, within that forum's jurisdiction, instead of arbitration.

20.5 Court fallback

If arbitration is unavailable, inapplicable, or unenforceable for your dispute, the exclusive jurisdiction clause in Clause 19.2 applies and the courts at New Delhi, India will hear the dispute, subject always to Clause 19.3 and to Part B.

20.6 Time limit

Any claim must be brought within the shorter of (a) one year from when the claim arose, or (b) the shortest period allowed under a law applicable to you that cannot be contracted out of.

Where the law of your country does not permit a contractual limitation period, the statutory period applies instead, and this clause does not shorten it.

21. General

21.1 Severability, and how it works here

If any clause, or any part of any clause, is held invalid, unenforceable, or unfair, it is removed to the minimum extent necessary, and everything else continues in full force.

No clause in these Terms is conditional on the validity of any other clause. In particular, if Clause 20.3 (individual claims) is held unenforceable, that does not affect Clause 20.2 (arbitration), and if any part of Clause 15 (liability) is held unenforceable, that does not affect the remainder of Clause 15.

Where a clause is invalid only in your country, it remains valid everywhere else.

21.2 Assignment

You may not transfer these Terms or your licence without our written consent. We may transfer these Terms to any successor of the XypherSEO business, on notice to you.

21.3 Waiver

If we do not enforce a clause on one occasion, that does not mean we have given it up.

21.4 Force majeure

We are not liable for failures caused by events outside our reasonable control, including acts of God, war, civil unrest, pandemic, government action, internet outage, or the failure of a third-party provider.

21.5 Notices

Notices to us: Hello@xypherseo.com. Notices to you: the email address on your Freemius account.

21.6 Language

This agreement is in English. Where we provide a translation, and the translation conflicts with the English, the English governs, except where the law of your country requires otherwise.

PART B: COUNTRY SCHEDULES

If you live in one of the regions below, this Part gives you additional rights. Where a Country Schedule conflicts with Part A, the Country Schedule wins for you.

Country Schedule 1: India

This Schedule applies if you are a consumer resident in India. It gives you rights under the Consumer Protection Act 2019, the Consumer Protection (E-Commerce) Rules 2020, the Indian Contract Act 1872, and the Limitation Act 1963.

S1.1 Grievance Officer and Nodal Contact

See Clause 2.2 and Clause 2.3 of Part A for the full statutory details.

We acknowledge your complaint within 48 hours and resolve it within one month of receipt. You receive a ticket number for every complaint.

S1.2 Refunds for defective or deficient services

Under Rule 6(5) of the Consumer Protection (E-Commerce) Rules 2020, we will not refuse to withdraw or discontinue a service, or refuse to refund the consideration you paid, where the service is defective, deficient, spurious, or does not conform to the characteristics or features we advertised.

Where you report such a defect, we will either remedy it within a reasonable period or refund you. Clause 8.2 of Part A gives us the right to cure first, and that right is exercised in good faith and within a reasonable period. It is not a device to avoid a refund.

S1.3 No cancellation charge

We do not charge any cancellation fee, and Rule 4 of the E-Commerce Rules prohibits us from doing so unless we bear the same charge ourselves. We do not.

S1.4 Refund timelines

Where a refund is accepted, we will effect it within the period prescribed by the Reserve Bank of India or any other competent authority. We will not delay an accepted refund.

S1.5 Unfair contract terms

The Consumer Protection Act 2019 prohibits unfair contract terms and unfair trade practices. If any term of these Terms is an unfair contract term within the meaning of Section 2(46) of the Act, it does not bind you.

S1.6 Your right to file where you live

Clause 19.2 (exclusive New Delhi jurisdiction) does not apply to you as a consumer.

Section 34(2)(d) of the Consumer Protection Act 2019 gives you a statutory right to file a complaint before the District, State, or National Consumer Disputes Redressal Commission having jurisdiction over the place where you ordinarily reside, or personally work for gain. That is a statutory forum and no contract term can take it away, including ours.

If you live in Chennai, you may file in Chennai. If you live in Guwahati, you may file in Guwahati. You do not have to come to Delhi.

We are stating this plainly because a contract that hides it is an unfair contract, and because you would find out anyway.

S1.7 Arbitration does not oust the consumer forum

Clause 20.2 (arbitration) does not prevent you from filing before a Consumer Disputes Redressal Commission. Indian courts have consistently held that a consumer's statutory remedy under the Consumer Protection Act is not ousted by an arbitration clause.

S1.8 Arbitrator appointment

Where arbitration is used, the sole arbitrator is appointed by the Delhi International Arbitration Centre, not by XypherSEO.

We cannot and do not appoint the arbitrator. Under TRF Ltd v Energo Engineering (2017), Perkins Eastman v HSCC (2019), and the five-judge bench in Central Organisation for Railway Electrification v ECI-SPIC (November 2024), a party with an interest in the dispute cannot unilaterally appoint the sole arbitrator, and this cannot be waived by a pre-dispute clause. An award from an arbitrator appointed that way is liable to be set aside as against the public policy of India.

S1.9 Limitation period

Clause 20.6 (one year) does not apply to you.

Section 28 of the Indian Contract Act 1872 renders void any agreement that limits the time within which you may enforce your rights. The Limitation Act 1963 applies, and its periods cannot be shortened by contract.

S1.10 Governing law

Indian law governs, as stated in Clause 19.1. Nothing in these Terms deprives you of any protection under Indian mandatory law.

Country Schedule 2: European Union and European Economic Area

This Schedule applies if you are a consumer resident in the EU or EEA. It gives you rights under Directive 2011/83/EU (Consumer Rights), Directive 2019/770 (Digital Content and Digital Services), Directive 93/13/EEC (Unfair Terms), and Directive (EU) 2023/2673.

S2.1 Your right of withdrawal: 14 days

You have the right to withdraw from your purchase within 14 days, without giving any reason.

The 14 day period starts on the day the contract is concluded.

To withdraw, tell us clearly. You can:

• use the electronic withdrawal function on xypherseo.com (available without logging in)
• email Hello@xypherseo.com
• use the Model Withdrawal Form at the end of this Schedule

It is enough that you send your communication before the 14 days expire.

S2.2 What happens when you withdraw

We refund all payments received from you, without undue delay, and in any event within 14 days of the day we are informed of your decision.

We refund using the same payment method you used, unless you agree otherwise. You will not be charged a fee for the refund.

You must stop using the software and must not make it available to anyone else.

S2.3 Subscriptions: proportionate payment

If you asked us to begin supplying the software during the 14 day period, and you then withdraw, you must pay us a proportionate amount for what was actually supplied up to the moment you told us you were withdrawing, calculated against the full price of the contract. This is your right under Article 14(3) of Directive 2011/83/EU, and it is how the withdrawal right works for an ongoing service.

S2.4 One-off lifetime purchases: loss of the withdrawal right

If you buy a one-off lifetime licence (not a subscription), you lose your right of withdrawal once the download has begun, but only if all three of the following are true:

1. you gave your prior express consent for the download to begin during the 14 day period

2. you acknowledged that you would lose your right of withdrawal by doing so

3. we sent you confirmation of that consent and acknowledgement on a durable medium, by email

If we did not capture all three, you keep your withdrawal right.

We capture this at checkout, by a tick box that is not pre-ticked, and we email you the confirmation.

S2.5 Subscriptions are a digital service

We treat recurring subscriptions as a digital service, not as digital content. The Article 16(m) exemption does not extinguish your withdrawal right on an ongoing subscription. You keep the 14 day withdrawal right, subject to the proportionate payment in S2.3.

S2.6 Conformity: your rights if the software does not work

Under Directive 2019/770, the software must:

• be fit for the purpose software of this type is normally used for
• have the qualities and features you can reasonably expect, given what we said publicly about it
• be supplied with updates as we tell you

If it does not conform, you have the right to have it brought into conformity, and if we fail to do that, to a price reduction or to terminate the contract and get a refund.

These rights cannot be excluded, and nothing in Part A excludes them. Clause 14.2 and Clause 15 of Part A do not limit them.

The liability period for lack of conformity is at least two years from supply, or for the duration of the contract for continuous supply.

S2.7 Unfair terms

Any term of these Terms that is unfair within the meaning of Directive 93/13/EEC does not bind you. The rest of the contract continues to bind both of us if it can survive without that term.

S2.8 Where you can sue us

You may bring proceedings against us in the courts of the Member State where you are domiciled, or in the courts of India. We may only bring proceedings against you in the courts of the Member State where you are domiciled.

Clause 19 (governing law) does not deprive you of the protection of the mandatory rules of the law of your country of habitual residence.

S2.9 Class and representative actions

Clause 20.3 (individual claims only) does not apply to you. Your right to participate in a representative action under Directive (EU) 2020/1828 is preserved.

S2.10 Arbitration

Clause 20.2 does not prevent you from bringing your claim before the courts of your own Member State, or before an alternative dispute resolution body. Arbitration is available to you as an option, not as an obligation.

You may also use the EU Online Dispute Resolution platform.

S2.11 Price changes

We will not change the price of your active subscription during its term. Any change to your renewal price will be notified at least 30 days in advance, and you may cancel free of charge before it takes effect.

S2.12 Indemnity

Clause 16 (indemnity) does not apply to you as a consumer.

S2.13 Model Withdrawal Form

Complete and return this form only if you wish to withdraw from the contract.

To: XypherSEO, Hello@xypherseo.com

I hereby give notice that I withdraw from my contract for the following:

Ordered on / received on: ____________________

Name: ____________________

Address: New Delhi, India

Order number: ____________________

Signature (only if this form is notified on paper): ____________________

Date: ____________________

Country Schedule 3: United Kingdom

This Schedule applies if you are a consumer resident in the United Kingdom. It gives you rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

S3.1 Your right to cancel: 14 days

You have 14 days from the day the contract is concluded to cancel, without giving a reason.

To cancel, email Hello@xypherseo.com, or use the cancellation function on xypherseo.com.

We will refund you within 14 days of being told.

S3.2 Digital content supplied immediately

If you asked us to supply the software immediately and acknowledged that you would lose your cancellation right, and we confirmed that to you by email, you lose the cancellation right once supply begins.

For an ongoing subscription, you pay a proportionate amount for what was supplied before you cancelled.

S3.3 Your statutory rights under the Consumer Rights Act 2015

The software must be of satisfactory quality, fit for purpose, and as described.

If it is not, you have the right to a repair or replacement, and if that fails, to a price reduction or a refund.

These rights cannot be excluded. Clause 14.2 and Clause 15 of Part A do not limit them.

S3.4 Unfair terms

Any term that is unfair under Part 2 of the Consumer Rights Act 2015 does not bind you.

S3.5 Where you can sue us

You may bring proceedings in the courts of the United Kingdom. Clause 19 does not deprive you of the protection of UK mandatory law.

S3.6 Indemnity

Clause 16 (indemnity) does not apply to you as a consumer.

Country Schedule 4: Australia and New Zealand

This Schedule applies if you are a consumer in Australia or New Zealand.

S4.1 Australian Consumer Law: mandatory notice

Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law.

For major failures with the service, you are entitled:

• to cancel your service contract with us, and
• to a refund for the unused portion, or to compensation for its reduced value.

You are also entitled to be compensated for any other reasonably foreseeable loss or damage.

If the failure does not amount to a major failure, you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.

S4.2 Nothing excludes the consumer guarantees

Nothing in Part A excludes, restricts, or modifies any consumer guarantee, right, or remedy under the Australian Consumer Law or, in New Zealand, the Consumer Guarantees Act 1993.

Clause 8 (refunds), Clause 14 (warranties), and Clause 15 (liability) apply only to the extent they do not exclude, restrict, or modify those guarantees.

S4.3 Where our liability is limited

Where the Australian Consumer Law permits us to limit our liability for failure to comply with a guarantee, our liability is limited, at our option, to resupplying the service or paying the cost of resupplying it.

S4.4 Class actions

Clause 20.3 (individual claims only) does not apply to you.

S4.5 Where you can sue us

You may bring proceedings in the courts of Australia or New Zealand as applicable.

S4.6 Indemnity

Clause 16 (indemnity) does not apply to you as a consumer.

Country Schedule 5: United States

This Schedule applies if you are resident in the United States.

S5.1 Arbitration and class waiver apply in full

Clauses 20.2 and 20.3 apply to you in full. You and XypherSEO waive the right to a jury trial and the right to participate in a class action, to the maximum extent permitted by the Federal Arbitration Act.

S5.2 Opting out of arbitration

You may opt out of arbitration by emailing Hello@xypherseo.com within 30 days of your first purchase, stating clearly that you decline the arbitration agreement. Opting out does not affect any other part of these Terms.

S5.3 Limitation period

Clause 20.6 (one year) applies to you in full, where permitted by the law of your state.

S5.4 California residents

If you are a California resident, you may report a complaint to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs.

Everywhere else

If you are not in any of the regions above, only Part A applies to you, in full.

Last reviewed: 11 July 2026

Questions: Hello@xypherseo.com